Samir first came to prominence as a commercial director where his work has been widely recognized for its naturalism, emotion and visual aesthetic. After signing with global production house Smuggler, Mallal directed campaigns for such brands as Google, GE, Coca-Cola and Starbucks among many others.
Samir took an early interest in virtual reality, writing, directing, and creating the groundbreaking short New Wave with Vrse.
Mallal began in documentary, directing three films with the National Film Board of Canada, including Nollywood Babylon which premiered in Competition at Sundance.
Samir’s work has won a Cannes Gold Lion, a Gold Clio, a Webby, a D&AD pencil and been nominated for the Grand Jury Prize at Sundance. His documentary films have exhibited at major festivals around the world, and institutions such as the MOMA and the Smithsonian.
Samir was selected for the Saatchi and Saatchi New Director’s Showcase, and won Best New Director at Cannes Festival of Creativity in 2010.