Live streaming is one of, if not the hottest, social media phenomena in 2016. The rise of live streaming technology is enabling talented individuals, marketers and brands to create an unprecedented level of engagement through the sharing of niche moments in life and deep interactivity with the audience. Mark Zuckerberg has made Facebook Live a top priority and YouTube is also becoming serious about live streaming after noticing the traction of Twitter’s popular Periscope app. These technologies present great opportunities to involve fans who have an itching desire to co-create and participate in a dialogue. In this session, Azam will discuss trends and what you need to know about live broadcasting in order to succeed.